Project Overview

A client approached us to overhaul their event app, aiming for a cohesive integration with their brand guidelines and an updated, modern look and feel that reflected the event's dynamic nature. The goal was to create a seamless user experience that not only adhered to the brand's aesthetic but also enhanced functionality. Key enhancements included a comprehensive agenda, detailed speaker profiles, and additional event add-ons. 

My Role

I redesigned the entire app, updating the branding and enhancing the user experience. I worked alongside a project manager and a developer to ensure a seamless integration of these updates.

The Process

In addition to updating the branding and enhancing the user experience, we included a comprehensive agenda, a social stream, and event add-ons. A pivotal feature was the inclusion of a CTA for users to sign NDAs, placed prominently on the homepage and in the invitations section, allowing access to exclusive event experiences. Additionally, we created a tab for scanning QR codes to facilitate check-in and access to several event experiences.

The Outcome

By leveraging our existing component library, we efficiently created an event app that adhered to the framework and ensured a rapid development process. This approach not only delighted the client but also allowed for a swift turnaround and minimized the need for frequent check-ins with the developer.

©2024 Sasha Yugova