Project Overview

Store Assist and Route Optimization are innovative fulfillment-as-a-service (FaaS) solutions designed by a retailer for retailers. These cutting-edge tools streamline the fulfillment process, enhancing operational efficiency and customer satisfaction. The client sought to highlight these unique products at the Shoptalk Conference through a dynamic and interactive product discovery activation.

My Role

UX/UI Design. Worked alongside a project manager, a client and a developer. 

Process

We developed large touchscreen monitors to showcase the features of Store Assist and Route Optimization, providing attendees with hands-on experience and allowing them to navigate the applications' functionalities. The start screen illustration changed based on the team's location, featuring cityscapes of Las Vegas and Barcelona that mimicked shopping streets, enhancing the retail tech build intro. 

All UI elements, look, and feel adhered to Walmart Commerce Tech guidelines to ensure brand consistency across all touchpoints.

Outcome

Shoptalk Conference in both Las Vegas and Barcelona was a success. Alongside the touchscreen, we featured an iPad demo with dynamic product feature pulsing overlays, accessible to brand ambassadors onsite. They kept the conversation engaging and highlighted Walmart's tech leadership in retail.

©2024 Sasha Yugova