Overview

An overhaul of a company website was needed, integrating Gramercy Tech's diverse services like their Eventfinity Platform and various event tech activations. The main goals were to streamline information, enhance user experience, and introduce new features to better serve their clients and partners. This initiative was inspired by the need to update branding, improve the user interface, and ensure clear, concise information delivery. 

gramercytech.com

My Role:

UX / UI Design, IA, Illustrations, UX Writing, Marketing Assets. Worked under the direction of a Creative Director with a web developer. 

The Process

The big lift was to consolidate the plethora of services and features within Gramercy Tech's event tech platform under a unified umbrella. We revamped the site map to merge and categorize these features/services in a clear, digestible manner. Each page was meticulously crafted with specific copy detailing the services, explaining their purpose (what), benefits (why), and implementation (how), ensuring clarity for users. Illustrations were also developed for each feature, enhancing the project's narrative and functionality. 

The addition of a related products section on each page encouraged user engagement and facilitated exploration across the entire site. Simoteneously I was responsible for weekly social posts highlighting current projects and services. 

Outcome 

The new modern site provides an updated, cohesive presentation of GT's core services, ensuring that all information is clear, organized, and easy to navigate. By integrating a streamlined user interface with intuitive design elements, the site enhances the user experience, making it easier for visitors to find the services they need quickly. This updated look not only strengthens the brand’s identity but also reinforces its positioning as a leader in the tech industry.

©2024 Sasha Yugova